Shannon Associates Inc.
Capturing Light & Emotion
Concept Art

Capturing Light & Emotion

Concept art that became a film's visual north star

DreamWorks Animation·Pascal Campion·2023

The Brief

The studio was developing early visual language for a new animated feature and needed concept art that could define the film's emotional palette — warm, intimate, cinematic. The work had to inspire an entire production team before a single frame was animated.

Capturing Light & Emotion detail
Capturing Light & Emotion detail

The Approach

Our artist produced a series of atmospheric studies focusing on light, color temperature, and character silhouette. Each piece told a micro-story, helping the creative team align on mood before production began. The palette was deliberately constrained — warm ambers against cool blues — to create emotional contrast that would carry through the final film.

The Result

The concept work became the visual north star for the entire production design team, influencing everything from background painting to lighting direction across 90+ minutes of animation. The film received an Annie Award nomination for production design.

These paintings didn't just set the mood — they became the movie.

Head of Visual Development, DreamWorks

Capturing Light & Emotion detail

Artist

Pascal Campion